The same code is exported differently for a screen and for a press. These are the settings that matter and what they do.
Screen or print shop?
Screen gives files for digital use and office printers — PNG/JPG in high resolution, SVG for websites, and a PDF in RGB (true vector, sharp at any size). Print shop gives a press-ready vector PDF in DeviceCMYK with Bar Width Reduction — what a print shop or packaging designer asks for.
Related:PNG/JPG resolutionCMYK colorsBar Width Reduction (BWR)
PNG/JPG resolution
100% exports at 6 pixels per module — the width of the narrowest bar (or QR square). That is plenty for screens and office printers. Go higher when the code will be scaled up in a layout or printed large; lower only for tiny web thumbnails. The file is always re-rendered at the chosen size, never upscaled, so edges stay crisp.
Related:Screen or print shop?
X-dimension and scale
The X-dimension is the width of the narrowest bar in the code — every other bar is an exact multiple of it. 100% equals the GS1 nominal size of 0.33 mm. Scale up for scanning at a distance; never go below 80% for codes that will be scanned at a retail checkout.
Related:Bar Width Reduction (BWR)Screen or print shop?
Bar Width Reduction (BWR)
On press, ink spreads slightly and makes bars fatter than in the file (dot gain). BWR compensates by drawing every bar slightly narrower in advance, so the printed result comes out right. Ask your print shop for their recommended value — 10–40 μm is typical for offset; use 0 for thermal label printers.
Related:X-dimension and scaleCMYK colors
CMYK colors
CMYK (cyan, magenta, yellow, black) is how print shops mix ink. Just want a black code? Leave the default as is (K = 100). Custom values only matter when the code must print in a brand color — dark, high-contrast colors on a light background only, and always confirm with your printer.
Related:Screen or print shop?Bar Width Reduction (BWR)
What is a hybrid PDF?
The QR modules stay true vector in DeviceCMYK with BWR applied — infinitely scalable, exactly what a print shop wants. The center logo/emoji has no exact vector form, so it is embedded as a high-resolution RGB image with transparency inside the same file. Most print shops accept this for digital printing; for offset or spot-color jobs, ask your printer first. Error correction is locked at H (30%), and the preview is decode-verified WITH the logo in place — so the code still scans.
Related:Screen or print shop?Error correction and logos